I came across an academic paper in my files entitled ‘Deceptive Reviews” by Eric Anderson and Duncan Simester. The paper analyses product reviews online and found that 5% are from customers who have not purchased the product, they are more negative than legitimate reviews and use 40% more text resulting in a 1%-2% decrease in sales. So what are the haters trying to achieve?
You either love them or hate them, but you cannot escape them. The GIF seems to becoming a more important part of the Internet everyday. But there is a worrying trend starting to appear that could mean the GIF will forever be an important part of the Internet, at least for the near future.
A common complaint from random people when they find out you about what I do for a living is how bad market leading companies are in designing digital experiences. It happened to me again when waiting for a coffee at a local coffee shop on the weekend so I decided to take a different approach in my response other than smiling and moving on.
We all know and accept that the Internet is not free, somewhere and somehow someone has to be able to make some money for providing their free service. So if advertising if the source of revenue for many organisations is the game of tug of war going on with regard to ad -blocking software a good thing for the consumer?
How many times have you seen the future of technology and computing represented by an endless stream of zeros and ones falling from the top of the screen to the bottom? It has become a symbolic representation of the complexity of information required to power the machines that we use every day linked together through the simplicity of two binary integers, 0 and 1.
It has been reported by Bloomberg that Apple and Citigroup are just some of the major companies that have registered their .SUCKS domain name to protect their brand from what could appear if someone got hold of this domain suffix. Why would they enter a battle where there appears to be no borders?