There is a difference between creativity, innovation, and strategy and it is critically important that businesses work out ways to identify the best ways to leverage all three. I have discovered a simple approach through observation that will help you maximise your resources in delivering outcomes that will drive your business forward.
I came across an academic paper in my files entitled ‘Deceptive Reviews” by Eric Anderson and Duncan Simester. The paper analyses product reviews online and found that 5% are from customers who have not purchased the product, they are more negative than legitimate reviews and use 40% more text resulting in a 1%-2% decrease in sales. So what are the haters trying to achieve?
You either love them or hate them, but you cannot escape them. The GIF seems to becoming a more important part of the Internet everyday. But there is a worrying trend starting to appear that could mean the GIF will forever be an important part of the Internet, at least for the near future.
A common complaint from random people when they find out you about what I do for a living is how bad market leading companies are in designing digital experiences. It happened to me again when waiting for a coffee at a local coffee shop on the weekend so I decided to take a different approach in my response other than smiling and moving on.
We all know and accept that the Internet is not free, somewhere and somehow someone has to be able to make some money for providing their free service. So if advertising if the source of revenue for many organisations is the game of tug of war going on with regard to ad -blocking software a good thing for the consumer?