Michael Weeding Profile

Michael Weeding

Michael Weeding Sydney Australia

A specialist in digital strategy development and execution Michael has worked within the Internet/Digital industry for over 15 years holding senior positions within a number of Interactive agencies and for the past 9 years in the finance industry with Citi and now works as Digital Director for AMP. Outside of work Michael enjoys anything to do with the water and is an avid surfer and swimmer.

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Dressed for Success

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There is a difference between creativity, innovation, and strategy and it is critically important that businesses work out ways to identify the best ways to leverage all three.  I have discovered a simple approach through observation that will help you maximise your resources in delivering outcomes that will drive your business forward.

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Deceptive Reviews

Fake

I came across an academic paper in my files entitled ‘Deceptive Reviews” by Eric Anderson and Duncan Simester.  The paper analyses product reviews online and found that 5% are from customers who have not purchased the product, they are more negative than legitimate reviews and use 40% more text resulting in a 1%-2% decrease in sales.   So what are the haters trying to achieve?

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Be Afraid

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You either love them or hate them, but you cannot escape them.  The GIF seems to becoming a more important part of the Internet everyday.  But there is a worrying trend starting to appear that could mean the GIF will forever be an important part of the Internet, at least for the near future.
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The Digital Expert

Coffee

A common complaint from random people when they find out you about what I do for a living is how bad market leading companies are in designing digital experiences.  It happened to me again when waiting for a coffee at a local coffee shop on the weekend so I decided to take a different approach in my response other than smiling and moving on.

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