As the world strives to design digital experiences that make it easier for users to access as much information as possible with effortless engagement I am always curious as to the next inspiration for user experience design. Brutalist websites are both a little intriguing and a little scary.
There is a difference between creativity, innovation, and strategy and it is critically important that businesses work out ways to identify the best ways to leverage all three. I have discovered a simple approach through observation that will help you maximise your resources in delivering outcomes that will drive your business forward.
I came across an academic paper in my files entitled ‘Deceptive Reviews” by Eric Anderson and Duncan Simester. The paper analyses product reviews online and found that 5% are from customers who have not purchased the product, they are more negative than legitimate reviews and use 40% more text resulting in a 1%-2% decrease in sales. So what are the haters trying to achieve?
You either love them or hate them, but you cannot escape them. The GIF seems to becoming a more important part of the Internet everyday. But there is a worrying trend starting to appear that could mean the GIF will forever be an important part of the Internet, at least for the near future.
A common complaint from random people when they find out you about what I do for a living is how bad market leading companies are in designing digital experiences. It happened to me again when waiting for a coffee at a local coffee shop on the weekend so I decided to take a different approach in my response other than smiling and moving on.