26 posts categorized "Digital Insights"

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The mobile device will continue to change the way we consumer video

moile_video_content

Mobile video content consumption is on the rise and in a recent report from Ooyala they reported a 532% year-over-year increase in mobile video viewership since 2012. So the mobile video content revolution is here but to respond it may not be as simple as inserting video into your content strategy, here are some things to consider.

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Candy Crush is a real saga for King Digital

nextbigthing

The shares price of King Digital, the publisher of popular smartphone games like Candy Crush Saga plunged more than 25% this week on the back of their reported $594 million in revenue when analyst were expecting the publisher to bring in revenues of $608 million.  WHAT…a digital publisher that employs 250 people can generate this much revenue much of it from people who just want to line up their fruit.  So what is going wrong?

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What is the future of the autocomplete now Samsung has been found to be infringing on Apple’s patient?

samsung-vs-apple

You would be very familiar with the autocomplete function that is ubiquitous with any Smartphone, you start typing a word and recommendations to autocomplete are provided.  You should also now be familiar with the fact that the autocomplete is an Apple patent and yesterday it was ruled in a court in California that Samsung has breached the Apple patient.  So what does that mean for the good old autocomplete?

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Have consumers lost their appetite for KitKat 4.4?

Android-KitKat

It has been over 4 months now since Apple released iOS7 and the most recent reports have adoption rates pushing above 78%, which is the fastest of any operating system ever.  Android is not experiencing the same speed with their most recent operating system KitKat 4.4 installed on less than 2% of devices.  So why has the adoption of KitKat 4.4 been so slow?

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If you are an Android Tablet fan, maybe it is time for you to pull it out of your drawer and start using it!

King Ipad

There is a lot of buzz around the reports that Adobe and IBM released on the devices that consumers were using to purchase online as part of the Black Friday and Thanksgiving in the US. In case you missed it the key point is that the iPhone and iPad’s drove 3.5 times more sales than Android.

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Message to retailers, if you are worried about Showrooming, you ain’t seen nothin’ yet!

You ain’t seen nothin’ yet

Showrooming would have to be one of the most talked about challenges that faces the retail industry and the battle is on to find ways to combat the growing concern as consumers use their mobile phone to price match while in store.  The most interesting of these strategies was that of an Australian retailer who started to charge shoppers just for browsing. READ MORE

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iPhone 5S + Touch ID + no developer access = Apple is on a path to control their own payment ecosystem

iPhone 5S

So Apple have finally announced the features of their flagship phone the 5S.  In case you missed it they delivered the most talked about rumour and changed the home button to a fingerprint scanner, which they are calling “Touch ID”.  Here is what else that is coming with the iPhone 5S that is probably not that much of a surprise: READ MORE

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So who is going to give Apple the finger?

Finger Steve

A hot topic of discussions around Apples launch on September 10th is focused on the introduction of fingerprint sensor that is tipped to replace the current home button. Since posting “Are you ready for the end of the Password as we know it?” the feedback I have received from some is that no one will want to give Apple their fingerprint, as they would be concerned that a company like Apple would have access to this type of personal data. READ MORE

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