I came across an academic paper in my files entitled ‘Deceptive Reviews” by Eric Anderson and Duncan Simester. The paper analyses product reviews online and found that 5% are from customers who have not purchased the product, they are more negative than legitimate reviews and use 40% more text resulting in a 1%-2% decrease in sales. So what are the haters trying to achieve?
You either love them or hate them, but you cannot escape them. The GIF seems to becoming a more important part of the Internet everyday. But there is a worrying trend starting to appear that could mean the GIF will forever be an important part of the Internet, at least for the near future.
We all know and accept that the Internet is not free, somewhere and somehow someone has to be able to make some money for providing their free service. So if advertising if the source of revenue for many organisations is the game of tug of war going on with regard to ad -blocking software a good thing for the consumer?
There are many different things that would be keeping digital marketers awake at night as they ponder the next big opportunity and you would have think that one of these things would be the growth in the amount of video content consumed on a mobile device. So why is this important?
Sports and Social Media are made for each other, through the use of digital and social a fans passion can be amplified generating massive amounts of buzz on aggregate for sports stars and sporting codes. If you are looking for very cool digital marketing concept then you should check out FanBoost.