There is a difference between creativity, innovation, and strategy and it is critically important that businesses work out ways to identify the best ways to leverage all three. I have discovered a simple approach through observation that will help you maximise your resources in delivering outcomes that will drive your business forward.
How many times have you seen the future of technology and computing represented by an endless stream of zeros and ones falling from the top of the screen to the bottom? It has become a symbolic representation of the complexity of information required to power the machines that we use every day linked together through the simplicity of two binary integers, 0 and 1.
It is about the time of the year when people gaze into their crystal balls and predict what is going to be big in digital in 2015. From what I am reading it will not be hard to predict that a lot of the commentary that is coming our way over the coming weeks will mention beacons in some way or another. But beacons are not going to be the next big thing in 2015.
When William Shakespeare’s wrote the line “All the worlds a stage” I guess he never had any real understanding as to how this would be quite literally adopted by marketers as a strategy that is now commonly used by many major brands as they leverage the opportunities born from the era of digital and social.
Many retailers have had a lot to complain about in the past year with showrooming being one of the most discussed topics as traditional retailers attempt to devise strategies to manage the competition presented by cheaper online alternatives. Today I think all retailers in the US have a lot to think about with the news of the launch of the Buy Android API that was profiled at the Google I/O 2013 conference. US developers can now bring instant payment service to native Android Apps.
If you have heard me present recently I would have quoted Seth Godin, “Making things better means making things worse…for some people”. I took this from a post where Seth states that unless there is an urgent reason to make something better most organisations do not volunteer to improve due to fear of being held responsible.