The world is talking about mobile payments as we all prepare for the launch of the iWatch and iPhone 6 and the rumours are hot as pundits attempt to predict every detail of the Apple announcement. When it comes to mobile payments there is one thing for sure and that is Tokenisation will form part of the solution.
It is very predictable that Apple will launch the ‘iWallet’ this week and in doing so introduce a whole new buying experience for consumers. The news is everywhere that Apple have been able to negotiate lower credit card transaction fees for mobile payments across 4 of the major banks in the US. So why did they not cut banks completely out of the loop?
It seems the news that Apple is looking to expand its mobile payments efforts is a popular item of news today across many of my feeds. There seems to be no real reason for this buzz other than it is probably a story that will generate some clicks. The truth is that it is no surprise that Apple are going to expanding their mobile payment efforts, they have been focused on this long before anyone else. Here is why I believe they are the one to watch?
Bitcoin would have to have been one of the most discussed topics within the payment space in 2013 with plenty of commentary either loving or loathing this crypto-currency. Whatever your views it seems that our thirst for new ways of making payments will means that virtual currencies will be a hot agenda item in 2014, and it has started with a bang with eBay revealing they too will be developing a virtual currency. So why all the excitement?
Over the past month there has been a steady stream of posts summarising the major achievements in the digital space for 2013, now they are out the door and New Years Eve is fast approaching it is time for the predictions of what will be big in 2014. I am no Nostradamus but I predict that many of these posts will be talking about Bluetooth Smart or BLE as it is more commonly known, especially within the retail space. So why all the excitement?
So Apple have finally announced the features of their flagship phone the 5S. In case you missed it they delivered the most talked about rumour and changed the home button to a fingerprint scanner, which they are calling “Touch ID”. Here is what else that is coming with the iPhone 5S that is probably not that much of a surprise: READ MORE
Many retailers have had a lot to complain about in the past year with showrooming being one of the most discussed topics as traditional retailers attempt to devise strategies to manage the competition presented by cheaper online alternatives. Today I think all retailers in the US have a lot to think about with the news of the launch of the Buy Android API that was profiled at the Google I/O 2013 conference. US developers can now bring instant payment service to native Android Apps.
If you consider that the average Smartphone user will spend over 2 hours looking at their phone every day you would have to think that the home screen is valuable real estate and the Apps that hold the prominent position on this screen would benefit from increase branding and usage. This is not a domain that marketers can directly influence, what Apps a user chooses to place on this READ MORE