There is a difference between creativity, innovation, and strategy and it is critically important that businesses work out ways to identify the best ways to leverage all three. I have discovered a simple approach through observation that will help you maximise your resources in delivering outcomes that will drive your business forward.
A common complaint from random people when they find out you about what I do for a living is how bad market leading companies are in designing digital experiences. It happened to me again when waiting for a coffee at a local coffee shop on the weekend so I decided to take a different approach in my response other than smiling and moving on.
It has been reported by Bloomberg that Apple and Citigroup are just some of the major companies that have registered their .SUCKS domain name to protect their brand from what could appear if someone got hold of this domain suffix. Why would they enter a battle where there appears to be no borders?
This one is good! Samsung has claimed a senior executive from LG vandalised one of their washing machines at a trade show in Berlin last year. So while the exec heads to court to defend the charges LG have decided to let the crowd decide if this really is a sinister as we are lead to believe.
Somehow technology has made us antisocial, we look down not up, we send messages rather than talk. It not like the good old days that many would have us believe when things were different. Maybe to get a real comparison on whether technology has disrupted the good old days we need to look a little deeper than our imaginations.
The Urban Dictionary describes a “space cadet” as someone who is so easily lost in reverie that he or she loses all awareness of the surrounding physical world. The objective of this phase is usually to insult another, although maybe we should use it to complement as the really successful people in today’s world seem to have the ability to disconnect. So will Jeff Bezos become the most famous space cadet of all time?