24 posts categorized "Social Media"

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FanBoost, is this the future of digital marketing for sports?

FanBoost

Sports and Social Media are made for each other, through the use of digital and social a fans passion can be amplified generating massive amounts of buzz on aggregate for sports stars and sporting codes.  If you are looking for very cool digital marketing concept then you should check out FanBoost.

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When all this content becomes too much information?

Content

The amount of content being generated every minute across the Internet is enormous, you could consume all day and not even touch the surface.  So a common question that I have been asked is when does all this content become too much information? The answer I believe is simple, when the content loses relevance. READ MORE

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Consumer Social Media Responsibility, where does it start but more importantly where does it finish?

Consumer social media

It was a story made for social media, a mother selling her daughters One Direction tickets on eBay.  Although it was not the action of selling the tickets that created the hype, it was the commentary around the reason for the sale with Bek Piscioneri unleashing a tirade on eBay describing how her daughter’s behaviour had cost her and her bitchy little friends the chance to see their idols in concert. READ MORE

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Humour & customer service – A match made in heaven or hell?

Telstra

I get it, it is better that brands display their human side, so when engaging through social media staff should be empowered to share a joke at an appropriate time. This will ensure responses appear less robotic or sterile.

Although you would have noticed there are some people who are actually quite funny? They deliver the right joke in the right tone at the right time (most of the time), although this is a tactic READ MORE

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Twitter’s Do Not Track, great for PR with potentially little impact on the bottom line, overall a pretty good move.

Online Privacy

Twitter has made a big move this week in the Privacy stakes by implementing a series of Do Not Track initiatives that will give users more control in the messages being targeted to them as part of Twitters advertising efforts. This move is being applauded by privacy advocates and will put platforms like Facebook under pressure to do the same.

In case you missed it the changes include: READ MORE

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To truly build relationships using social media it might be time to stop broadcasting and start engaging.

Social media broadcast

For many brands social media is still predominately used as a broadcast tool and as a result the focus for these organisations is on friends and followers as a key metric of success. If you are going to say something you want people to hear it, and it is even better if they promote it to their network as the reach of your message is even larger. READ MORE

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Social marketing is drama looking for an audience.

William Shakespeare

When William Shakespeare’s wrote the line “All the worlds a stage” I guess he never had any real understanding as to how this would be quite literally adopted by marketers as a strategy that is now commonly used by many major brands as they leverage the opportunities born from the era of digital and social.

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