4 posts categorized "Digital Strategies"

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The GoPro Challenge

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There are many who would believe that the GoPro strock is over valued driven by investors who see them more as a media company than a hardware manufacturer. So what have they been doing to repay the trust these investor have in their vision as being more than just a camera on the end of a stick?

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Red Leather Pants, a moment that was not a scheduled part of the Twitter Australia launch.

Twitter Australia

What I have always loved about social media is the opportunity it creates for random things to happen. So when attending the Twitter Australia launch with the sales team hosting an event in Sydney yesterday I was drawn to what appeared to be a random tweet advertising Red Leather Pants by @CosmoShoesAu using the Twitter Australia hashtag #twitteraustralia. READ MORE

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Do we need Ubiquitous Computing before we can get to The Internet of Things?

Things

I think you will be hearing a lot more about the “Internet of Things” over the next few years. While it is not a new concept there is a new buzz surrounding this topic as it represents the new frontier when everything get smarter and the things all around us start the talk to each through a connection to the Internet.

So what is the difference between the Internet of Things, which was first presented in 1999 by Kevin Ashton and Ubiquitous READ MORE

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