Tag Archives: deceptive reviews

by

Deceptive Reviews

Fake

I came across an academic paper in my files entitled ‘Deceptive Reviews” by Eric Anderson and Duncan Simester.  The paper analyses product reviews online and found that 5% are from customers who have not purchased the product, they are more negative than legitimate reviews and use 40% more text resulting in a 1%-2% decrease in sales.   So what are the haters trying to achieve?

READ MORE

Favorites