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    Michael Weeding
    • Jul 29, 2017
    • 1 min

    Brutal

    Michael Weeding
    • Sep 20, 2016
    • 1 min

    Borrowed Experiences

    Michael Weeding
    • May 18, 2016
    • 1 min

    Be Afraid

    Michael Weeding
    • Apr 5, 2016
    • 1 min

    The Crowded Bus

    Michael Weeding
    • Feb 23, 2016
    • 3 min

    The Expert

    Michael Weeding
    • Jul 15, 2015
    • 2 min

    Everything can be Uberized

    Michael Weeding
    • Mar 1, 2015
    • 2 min

    Your TV commercial is not video content

    Michael Weeding
    • Mar 14, 2014
    • 2 min

    Content is not king

    So another major organisation has taken the step into brand journalism with the announcement this week that Wells Fargo had launched an o...

    Michael Weeding
    • Jan 25, 2014
    • 2 min

    Apple looking to expand its mobile payments efforts is not really breaking news

    It seems the news that Apple is looking to expand its mobile payments efforts is a popular item of news today across many of my feeds. T...

    Michael Weeding
    • Dec 12, 2013
    • 2 min

    Location Based Demand, are you ready?

    Consumers expectations are formed from the experiences that they are having right now. That means that an experience that was acceptable...

    Michael Weeding
    • Dec 2, 2013
    • 2 min

    If you are an Android Tablet fan, maybe it is time for you to pull it out of your drawer and start u

    There is a lot of buzz around the reports that Adobe and IBM released on the devices that consumers were using to purchase online as part...

    Michael Weeding
    • Nov 23, 2013
    • 2 min

    British Airways uses interactive billboards to tap into the magic of flying. Next it will be used to

    I remember the first time I flew on a plane and to this day I can recall the emotions that I felt as I walked down the aero bridge toward...

    Michael Weeding
    • Jul 6, 2013
    • 2 min

    Twitter’s Do Not Track, great for PR with potentially little impact on the bottom line, overall a pr

    Twitter has made a big move this week in the Privacy stakes by implementing a series of Do Not Track initiatives that will give users mor...

    Michael Weeding
    • Jun 12, 2013
    • 3 min

    Social marketing is drama looking for an audience.

    When William Shakespeare’s wrote the line “All the worlds a stage” I guess he never had any real understanding as to how this would be qu...

    Michael Weeding
    • May 16, 2013
    • 1 min

    Mobile commerce looks to have got a little more interesting with the new of the launch of the Buy An

    Many retailers have had a lot to complain about in the past year with showrooming being one of the most discussed topics as traditional r...

    Michael Weeding
    • May 15, 2013
    • 2 min

    When it comes to entertainment apps are marketing teams missing the opportunities?

    We are all very familiar with the line, “there is an App for everything”. In the rush to get rich quick, grow brand engagement and even r...

    Michael Weeding
    • Apr 4, 2013
    • 2 min

    Transparency in the connected world…is it going to save us all?

    Social media is a game changer, business are now forced to be transparent and focus on building a brand that will be measured by trust wi...

    Michael Weeding
    • Apr 1, 2013
    • 2 min

    Ubiquitous Computing – Are we there yet?

    Ubiquitous Computing defines the time when technology recedes into the background of our lives, this has also been described as the era o...

    Michael Weeding
    • Feb 21, 2013
    • 2 min

    Just because it can be done does not mean it needs to be done, or does it?

    The Nike slogan of “Just Do It” has inspired many, it has been central to their strategy of linking their products and services with the ...

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