What does a razor blade and a mobile app have in common?
With consumers spending on average 2 hours a day on smartphones and tablets and 80% of that time is spent inside Apps for many organisation an App is an essential part of their strategy for driving an increase in customer engagement. Now for the bad news. The App is for a consumer a disposable item, it holds little value to them. It is up to you to convince a customer that your App can deliver value to their lives and you do not have that much time to do it. In fact in many c