- Mar 28, 2014
- 2 min
Why does Intel want a health tracker?
Intel have made no secret about the fact Wearables is a big part of their future. So it is no surprise they announced an acquisition of Basis Science, the hot wearable technology company based in San Francisco. But why the interest in Basis Science? Intel has been busy in the wearable space, in the past 12 months they have invested in Google Glass and Thalmic Labs as well as announced its Quark line of chips for wearable devices. So investing in Wearables make sense, but why
- Mar 6, 2014
- 2 min
The race for the next one billion Internet users
Every major technology company seems to have a strategy that connects the next one billion users to the Internet and all have their eye on the developing markets around the world. Winning this race will embed their brand in those markets and guarantee future revenue growth for many years to come. But some of the strategies just seem crazy. If you are going to connect people in developing markets you need to connect them to the Internet. The Internet is powered by thin fibr
- Feb 10, 2014
- 2 min
So you purchased an Android Smartphone simply because you dislike Apple…and you love Google?
Android is one of the success stories of the mobile era, originally developed by Google as an open source project back in 2007 with the objective to protect Google’s search business from the rise in popularity of Apple. So when you go from zero to hero as in the case of Android which now sits on 80% of Smartphones worldwide how do you control something you have been giving away for free and in the process gain some control of device manufacturers? The first thing you do is s
- May 8, 2013
- 1 min
“Leech marketing” is here now Google has lifted trademark restrictions for Adwords in Australia.
Last month Google made changes to its trademark policy for advertising via Adwords. Previously, Google allowed trademark owners to block advertisers from bidding on their trademarks in Australia, Brazil, China, Hong Kong, Macau, New Zealand, South Korea, and Taiwan. Now, it will no longer protect trademarks and allow anyone to bid on these terms. Now all Google have to do is sit back, let the battles begin and watch the money start rolling in, and they do not need to get invo
- Apr 15, 2013
- 2 min
Apple accounted for 74% of app store revenue despite Google Play having more downloads. So where is
I found it interesting to read that in Q1 of 2013 the top four app stores hit 13.4 billion downloads worldwide according to research by Canalys. What was more intriguing was that the revenue for all these downloads was $2.2 billion and Apple’s App Store accounted for 74% of this revenue even though Google Play had the greatest number of downloads, accounting for 51%. So why did Google Play have more downloads but less revenue? The revenue discrepancy between Android and iOS i