- Dec 23, 2013
- 1 min
Both of these christmas Ads will make you want to cry!
The Super Bowl is not the only time of the year reserved for creative advertising spots, Christmas is also a time when brands through their advertising have an opportunity connect with the consumer. I am sure personal technology will once again be a popular Christmas present so as a result you would expect that this is the time of the year that brands like Samsung and Apple will be out in force. So what did they come up with? The brief would have been the same for both, con
- Dec 12, 2013
- 2 min
Location Based Demand, are you ready?
Consumers expectations are formed from the experiences that they are having right now. That means that an experience that was acceptable to me yesterday may not be ok tomorrow. As a result I believe that in the digital world we have to be prepared to evolve as fast as consumers are experiencing. Which brings me to the topic of online advertising which is going through massive changes at a very fast rate. As consumers shift their web browsing from the desktop to the connecte