- Mar 26, 2013
- 3 min
Customer Charters in the Relationship Era, 5 amendments that an organisation will never adopt.
The world is changing, we hear regularly that it is the end of business as we know it as we move into the new world and with this change brands must adapt or die. The new world has many names with the Relationship Era being one describing how brands must build long term sustainable relationships with their customers or prospective customers and move away from the reliance on traditional advertising. Nike are an example of an organisation who has taken this approach, the Nike+
- Mar 18, 2013
- 2 min
We need to evolve as fast as consumers are experiencing.
Experiences shape your life and they shape the world in which we live, but in the world today people’s behaviour are commonly based on the experiences of their network rather than experiences of their own. I was sceptical to upgrade the OS on my iPhone as a result of the experiences of my network in regard to Apple Maps. When I search for a new game for my children for the iPad I will never purchase one that has less than 3 stars. I do not even read the comments, this alone i