The London Olympic Games Organising Committee (Locog) has been doing a lot of work to stop non sponsors use the Games as a promotional opportunity. This includes a deal with Twitter that will not allow non sponsor to buy Twitter ads using official games hash tags and Foursquare who will not allow non sponsors to create check-ins around Olympic Park. Outside of social media the organisers have created the “Ambush Police” that will police exclusive marketing zones with the powe

The best part about social media is it allows us to connect with real people and real moments. I do not follow motor racing but last weekend I received a message that Brad Keselowski (@keselowski) a Nascar driver was tweeting from his mobile phone during the Daytona500. It started with this Tweet entitled “Fire” where he gave his followers a view from inside his car when the race had been halted due to a fire on the track. Within an hour he received an addition 100,000 follow