- Mar 14, 2012
- 1 min
Ambush Marketing – Let the Games Begin.
The London Olympic Games Organising Committee (Locog) has been doing a lot of work to stop non sponsors use the Games as a promotional opportunity. This includes a deal with Twitter that will not allow non sponsor to buy Twitter ads using official games hash tags and Foursquare who will not allow non sponsors to create check-ins around Olympic Park. Outside of social media the organisers have created the “Ambush Police” that will police exclusive marketing zones with the powe
- Mar 5, 2012
- 2 min
Taking Advantage of a Social Opportunity
The best part about social media is it allows us to connect with real people and real moments. I do not follow motor racing but last weekend I received a message that Brad Keselowski (@keselowski) a Nascar driver was tweeting from his mobile phone during the Daytona500. It started with this Tweet entitled “Fire” where he gave his followers a view from inside his car when the race had been halted due to a fire on the track. Within an hour he received an addition 100,000 follow