• Michael Weeding

10 Australian mobile phone statistics for 2012

It is clear Australians love mobile and our reliance on mobile devices is so great that by 2015 smartphone internet usage is tipped to surpass desktop usage. Here are some more recent mobile phone statistics for Australia that I have been pulled from a number of different sources.

1. Australia has the second highest smartphone usage by population density, second only to Singapore – (Our mobile planet: Australia)

2. The Australian MNOs (Optus, Telstra, and Vodafone) are likely to have more than 29 million mobile subscribers by late 2012 as more users continue to migrate to a mobile only environment. Telstra continues to be the market leader with more than 13 million subscribers. (BuddeComm).

3. Mobile advertising in Australia will grow from $9.1 million in 2010 to reach $76m by 2015 – that’s a massive growth at 46% a year (Frost & Sullivan).

4. In April 2012, 818,500 children aged 5 to 14 years (295) had a mobile phone (ABS).

5. 68% of 15-65-year-olds now have smartphones, with penetration among the whole population at 41%. This will increase to 65% by 2017 (Frost & Sullivan).

6. Smartphones has generated a $15 billion in revenues in Australia, while carriers and phone makers soaking up most of the $15bn application developers, accessory suppliers and mobile advertising are also billion dollar industries. (Telsyte).

7. 88% of Australian smartphone users access the Internet on their mobile phone at least once a day (Google Mobile Planet).

8. Time spent accessing mobile internet continues its upward trend: 4.2 hours per week, up 20% from 3.5 hours in 2010 (Nielsen, Australian Online Consumer Report).

9. 32% more information was downloaded mobile phones between April and June of 2012 than for the final three months of 2011 (Australian Bureau of Statistics).

10. 40% of smartphone users have used their mobile phone to compare prices online and to look at product and service reviews before making a purchase decision (AIMIA).


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