If you are just doing you are not improving, just making things better.
If you have heard me present recently I would have quoted Seth Godin, “Making things better means making things worse…for some people”. I took this from a post where Seth states that unless there is an urgent reason to make something better most organisations do not volunteer to improve due to fear of being held responsible.
Why I like this post so much is that I believe the fear that most organisations have in taking a risks to do something better will also mean they will never innovate and do something completely different. Innovation should not be confused with just doing, every organisations is doing something, but most of that doing is spent trying to keep up with competitors. If you are just doing you are not improving, just making things better.
We look around and see the organisations who lead are looking for new opportunities and challenging existing business models. We admire these organisations and our executives aspire to operate the same way. We make changes, we build innovation labs, and not to innovate but to find ways to do the same things better and as a result we all become much more effective at just doing.