• Michael Weeding

When it comes to entertainment apps are marketing teams missing the opportunities?


We are all very familiar with the line, “there is an App for everything”. In the rush to get rich quick, grow brand engagement and even rip people off there has nearly been over 775,000 Apps developed for the iPhone since 2008.

So what do you do if you work in the marketing department of an organisation that does not have a desperate need for an App and you are told that you need to build an App as important part of growing engagement with your brand.

The team at Huggies in Brazil must have found themselves in that position and have developed an App that will tell a parent when their child needs a nappy change. The Tweetpee App is able to detect moisture change within the nappy. Perfect for those parents who pay no attention to their child’s wellbeing.

But what about Apps that have already been developed that were opportunities for some major brands. Here are some of the lost opportunities:

“The Pimple Popper” allows you to squeeze a variety of pimples, an opportunity missed by the team at Reckitt Benckiser. This could have come free with each purchase of Clearasil acne cream.

What is more important than tracking your motion, there is an app for that and it is called “Poo Logger”? No this was not developed by the Quilton marketing team but they would all be kicking themselves in the arse for not thinking of this one.

Just because it can be done, does not always means that is should be done, at least I think the entertainment apps are probably best left to the get rich quick guys or is this really a missed opportunity for the marketing teams of major brands?

#SocialMedia #Apps