• Michael Weeding

If you are an Android Tablet fan, maybe it is time for you to pull it out of your drawer and start u


There is a lot of buzz around the reports that Adobe and IBM released on the devices that consumers were using to purchase online as part of the Black Friday and Thanksgiving in the US. In case you missed it the key point is that the iPhone and iPad’s drove 3.5 times more sales than Android.

According to the Adobe Report the iPhone and the iPad accounted for $543 million in online sales on Thanksgiving Day and Black Friday, as compared to Android’s $148 million. IBM reported that on average, iOS users spent $127.92 per order, compared to $105.20 per order for Android. iOS traffic reached 28.2% of all online traffic, compared to 11.4% for Android.

So why the buzz? With Android market share in US reported at 52% it appears that Android as Business Insider reported is actually not taking over the world, the conclusion it is not market share that we need to be interested but the buying behaviours of consumers.

Empowered by these results the world can conclude that the iPad is king and we all should start to believe what Tim Cook has been trying to tell us for a long time, iPad customers actually use their device compared to other tablet users.

In a recent Bloomberg interview Cook commented that a unit of market share does not mean anything if the device is not being used. ”How do you enrich someone’s life when the device is in the drawer?”

So while the Apple pundits are bathing in their glory what does those who defend Android have to say? Well it appears nothing.

The reason they were saying nothing, maybe it is because they all were too busy purchasing an iPad. InfoSoft reported that 40% of Apple iPad purchases during this time were made by those who used an Android smartphone.

These are some very concerning statistics for Android tablet makers to ponder.

#Tablets #android