• Michael Weeding

Have consumers lost their appetite for KitKat 4.4?

It has been over 4 months now since Apple released iOS7 and the most recent reports have adoption rates pushing above 78%, which is the fastest of any operating system ever. Android is not experiencing the same speed with their most recent operating system KitKat 4.4 installed on less than 2% of devices. So why has the adoption of KitKat 4.4 been so slow?

It is not because Google sold out and named the operating system after a chocolate bar for a commercial outcome. It is reported that this was not an advertising deal where any money changed hands, just a win win where Nestle got more people eating their chocolate bars and Google got more awareness of their OS.

It is more because that device manufacturers have to port the operating system to their devices through update schedules which usually means the new OS is only made available on the most recent devices. It is also because carriers need to also approve the OS which also takes time.

Apple does not have the same problem, with less devices and no need for carriers to approve their OS they can distribute upgrades a lot faster.

So the appetite for KitKat is not lost it is just a little supressed. If it took Jelly Bean, the previous OS before KitKat over a year to grow to an adoption rate of 50% it is just going to take some time for more people to consumer KitKat.


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